Creative Capital Management
In the current economic climate, where the trend is to minimize budgets and reduce workforce, project managers are expected to deliver more high-quality content in tighter schedules.
"Do more with less and do it faster" is the mandate.
In this context, the ability to apply creative ideas and "out-of-the-box" thinking to the development of solutions to problems becomes critical. It significantly increases the chances of project managers to be successful in their role and to deliver a return on their organization's investment.
Edward de Bono, the originator of the "lateral thinking term" said, "Creative thinking is not a talent; it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits"
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